Justo Coffee was created out of two passions. A passion for great coffee and a passion to help people. As our love and knowledge for coffee (the bean, the beverage and the industry) grew, we began to learn about all the great environmental and socioeconomic issues inherent to the coffee trade. It was then that Alex & Dawson, former management consultants began to wonder how inefficiencies in the industry could be addressed to help alleviate even the tiniest amount of these disparities.
In Spanish, Justo means righteous, just and fair. We believe that great coffee does not only refer to the qualities of a dark (possibly light) beverage, but that great coffee positively impacts every individual who cares for the bean from the soil to the cup.
Sustainably Grown. Ethically Sourced. Righteously Roasted. Justo Coffee.